Saturday, December 19, 2009



I'm liking this logo design done by my incredibly talented podcast producer Jaime Beauchamp. Jaime worked on our design group at BusinessWeek for many years, designing one of my favorite covers years ago. What do you think?

11 comments:

  1. I like it. The colors make it pop, and i instantly know what you do as a company.

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  2. Theoretically, I feel going beyond three colors diminishes brand identity. In this case, the logo lacks an associative primary color. On the other hand, your design is very unified and the color symbolism aligns perfectly with the tab content. The sans serif type is quite striking too. All-in-all, I would go with it.

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  3. Hi John,

    Nice logo. The combination of colours and letters makes this logo unique specially with the black background. Another good idea should be a icon that could identify your site easily wherever you go on the web.

    Br
    Shin

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    Replies
    1. As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
      Timber Merchants Manchester

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  4. I love it. Much friendlier than the previous design. That Jaime is a talented dude!

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  5. I like the logo as both the branding and tagline work together and complement each other.

    My only change would with the word "curation". I have a pretty good command of the English language, but I'm not sure what this means. How about "collaboration" instead?

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  6. The design for the most part is excellent. One of the ways I use to make a determination about the effectiveness of a design is to view it on browser equipped phone. If it works there, then it works! Your having the "C" with the dash in red, however, needs to be reconsidered because it looks like the grade "C-" set in red...not a good grade. Also, John, I would concur with the post about using the word "curation"... in this global world any vocabulary above a 5th grader's grasp of English risks confusion, or a total disconnect.

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  7. I like the logo and think you should stick with curation. It means something important, and you want your company associated with it. Good luck!

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