Tuesday, March 1, 2011

Introducing Poets&Quants for Executives



Today was a big day for C-Change Media and yours truly. We finally launched our second website in the network. It was not "Slingshots for David," our upcoming site for disruptive entrepreneurs, as had been planned, but rather an extension of PoetsandQuants.com. The truth is, PoetsandQuants has been such an outstanding success that it made more sense to build on the site's strengths and cover an adjacent and important market: education and training for executives. Thus was born PoetsandQuantsforExecs.com (above), what we hope will become a go-to place for managers and executives in search of personal growth in the form of an advanced business degree or a thoughtful non-degree course. 

We debuted the new site with more than 50 stories and profiles, including a new composite ranking of the 50 Best Executive MBA programs in North America and plenty of people stories on how these executive students are balancing their work and home lives with the demands of getting an MBA from a top B-school. Our features will literally bring you around the world: we profile executives in Shanghai, Dubai and Norway who are enrolled in tough EMBA programs. We write about outstanding schools and unusual partnerships among them in Spain (IE Business School and Brown), London, and China. 

We found an extraordinarily diverse group of fascinating people pursuing the degree: a former opera singer at Columbia Business School, the mayor of Oklahoma City at NYU's Stern School of Business, an eye surgeon at Chicago's Booth, and a brain surgeon at Duke's Fuqua School of Business. And then there is the Microsoft executive who broke a cardinal rule for EMBAs: don't change much in your personal or professional life at the start of a rigorous EMBA program. She broke that rule twice, first by taking a more demanding job at Microsoft and then getting pregnant.

And just as we did at PoetsandQuants.com, the site is filled with analysis on the rankings and the value of the executive version of the MBA. We tear apart all the major rankings, examining each of their strengths and flaws. Embarrassingly, we found that U.S. News currently ranks Stanford as having a top-rated EMBA program. Oops. Too bad Stanford doesn't have an EMBA program. As always, our goal is to surprise and delight you with the stories we cover--but most importantly to inform in a way that helps you make an important decision in your professional life.

We hope you like the new site. Same look and feel (see below our first site). Different content for a different audience.



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