PoetsandQuants.com Debuts as First in a New Network of Business Websites Created by former BusinessWeek and Fast Company Editor
C-Change Media Co. will debut the first in a network of business websites and social networks with the Aug. 9th launch of PoetsandQuants.com, a site devoted to the coverage of graduate business school education.
“With PoetsandQuants, our goal is to become the go-to place for serious applicants to the best MBA programs in the world,” said John A. Byrne, chairman of C-Change Media and editor-in-chief of PoetsandQuants. “It’s also the very first of what we expect to be a network of at least a dozen sites and hundreds of bloggers serving important business niches, from doing business in China, to entrepreneurs who use disruptive business models for competitive advantage.”
Each C-Change site will rely on an editorial approach that uses original content, the curation of must-read stories and blog posts from around the world on the specific topic, as well as a serious community of users. “Those are the three Cs in C-Change that will differentiate what we do from others,” said Byrne. “But the most crucial difference is that we will produce stories, features and information that is highly creative, thoughtful and substantive, as well as meaningful for our readers. The mission of PoetsandQuants is to help people make one of the most important, and ultimately most expensive, decisions in their professional careers.”
PoetsandQuants is a natural starting point for Byrne, formerly executive editor of BusinessWeek magazine, editor-in-chief of BusinessWeek.com, and editor-in-chief of Fast Company. As BusinessWeek’s management editor, he created the first regularly published rankings of business schools in 1988, authored four editions of BusinessWeek’s Guidebook to the Best Business Schools, and built out the brand’s business school franchise on the web in the mid-1990s.
Each site will aggressively employ a social media strategy to attract and retain a large target audience. PoetsandQuants, for example, is launching with pages, feeds and channels on Twitter, Facebook, LinkedIn, and YouTube. The site also will use targeted advertising on Facebook to attract users.
Debut stories on PoetsandQuants:
# The most authoritative ranking of the top 50 U.S. business schools ever published.
# The most authoritative ranking of the top 30 non-U.S. business schools ever published.
# A ranking of the rankings of the best schools that closely examines and explains the flaws in the methodologies of every major full-time MBA list.
# School vs. school comparisons that highlight the cultural and numerical differences, as well as strengths and weaknesses between schools that compete against each other for the best applicants.
# A new social network for MBA applicants and MBA students at the best schools, with community groups on such topics as social entrepreneurship and post-MBA dreams and hopes.
PoetsandQuants is a self-funded venture of Corte Madera, CA-based C-Change Media, although the company plans to raise capital from outside sources as it expands its network of business sites and bloggers. For the launch, C-Change has partnered with San Francisco-based Higher Edge Marketing Services and New York-based Knewton GMAT prep for advertising, marketing and some editorial content. The site was developed by Chicago-based Sandbox Development and Consulting Inc., and designed by Yellow Farm Studios.