Friday, November 20, 2009

The Coming Media Boom



Amid all the havoc and pain in our business, I'm going to make a bold prediction: Over the next three years, we're going to witness one of the biggest booms in media ever. It will occur not in print, of course, but in the online world. And it will largely be fueled by forced media entrepreneurs, laid off writers and editors, lower barriers to entry, and the opportunity for tens of thousands of well-trained journalists to create something of value that they can run and own.

That old line about freedom of press belonging only to those who own a press is just that--old. For years now, pretty much anyone who has access to a computer and the Internet owns a press. But there was still a missing ingredient: vast numbers of journalists with the courage and the skill to use the Net to do their own thing. That's much less true today because of the layoffs of tens of thousands of highly qualified writers and editors who have been thrown out on the street by their dying employers. Many of them will not be able to find jobs in the field; they'll have to invent their jobs and that will result in this new media boom.

This generation of skilled unemployed has a few other things going for itself.

1) First-mover advantage is no advantage at all. We've now seen a number of successful web models, from Drudge and the Huffington Post, to the rise of an ecosystem of news generators in many cities and regions around the country. Followers have significant competitive advantages over first movers because they can learn from their mistakes and they can take advantage of better and cheaper technology. Today there are many more open source (low-cost and easy-to-use) options for would-be entrepreneurs to exploit. There were dozens of search engines before Google, but it took a follower to master the search market. There also were dozens of MP3 players before the iPod. Now is the time to follow the early pioneers.

2) Labor is cheap and the monopolists are dying. As the traditional winners of our business continue to die, there will be lots of opportunities for new low-cost models run by smart, highly motivated people--and there will be many vacuums to fill online. As bad as the past three years have been in our business, the next three will be positively brutal. Take a look at this chart that illustrates the staggering decline of magazine publishing income over the past decade but also gives you a glimpse of the opportunity today.

3) Despite the proliferation of blogs and websites, we're only at the very beginning of a media revolution. Many of these new ventures in the coming media boom will fail. After all, the odds are always against the entrepreneur. But many of them will succeed and change the game.

5 comments:

  1. Magnificent blog post ! I truly like this; I have learned a lot of things. I think everybody can go and see.

    ReplyDelete
  2. This article is very good and the users are really sharing nice thoughts. Thanks a lot for giving everyone an exceptionally splendid possiblity to read in detail from this blog. I like the valuable information you provide in your articles.

    ReplyDelete
  3. Although other Rolex wrist watches such as the Sea-Dweller along using the Submariner provides a increased consuming chanel 2.55 bags resistance level, one phone for to bear in views how the Yacht-Master is not intended for diving. There may be also the Triplock winding crown. It took 10 various components used from 18K gold and particular polymers to best a crown that is in a location to shield the check out omega seamaster from dirt and water. As tightly locked like a submarine latch, Rolex - Submariner gold Wrapped " M" Swiss Eta2836-2 one does not phone for to be worried about disturbing the check out movements although through the consuming water or although through the center of the chanel replica. Armed receiving a traditional awesome actual physical appearance and unparalleled check out technology, the Rolex Yacht-Master is certainly a mark of the master nconventionally stylish and indisputably efficient. Above all, Rolex watches replica chanel handbags will forever remain embedded in the history of Haute Horology as the first watchmaker in the world, which blended the classy elegance of gold with the sporty youthful air of natural rubber, Rolex watches an inconceivable union which individualized Hublot and placed it among the most renowned members of today exclusivist watch-making industry.by a Swiss enthusiast watchmaker, Carlo Crocco, Rolex watches fake chanel bags is a relatively young newcomer in the luxury watch-making industry which experienced, in less than 30 years of existence, a spectacular growth due to its audacious innovations and revolutionary free-thinking www.coachstarbags . To Rolex watches replica hublot watches, natural rubber ceased to be simple material, it has crossed beyond the boundaries of the ephemeral fashion phenomena; its use became rather the embodiment of the brand's philosophy, as well as chanel replica its iconic signature which can be found in all the intricate creations of the brand. Rolex watches And, although Hublot always focused on preserving its daring personality and creative freedom, it always tried to introduce innovative new complications and limited editions which targeted a large replica chanel handbags.

    ReplyDelete
  4. I all the time used to study article in news papers but now as I am a user of web thus from now I am using
    net for articles or reviews, thanks to web.

    my webpage: credite rapide domiciliu - -

    ReplyDelete
  5. That old line about freedom of press belonging only to those who own a press is just that--old rebelmouse.com/languageofdesireprogram

    ReplyDelete